What Is Whiteboard Animation?
It is said that a picture can say a thousand words, so imagine what the idea of using animation to sell your product or service can say to the audience who see the animation. The key feature of a whiteboard animation is that it is generally fairly simple images that are animated, but you can actually see the hand of the artist creating each image, which makes it appear fun and provides the potential to include a narrative. These animations are usually fun and informal, but even the shortest video will have some type of script, with most videos not going beyond four or five minutes.
Key Features Of Whiteboard Animation
Along with seeing the hand of the artist drawing the characters and the story as you go along, usually at above normal speed, the simplicity of these videos is usually another feature of whiteboard animation. As the name suggests they are usually drawn on to a clean white background, and can either remain as purely black and white drawings or can be colored in as well. It is also common for these videos to have a friendly voice over, as opposed to using too much writing in the video, although there are exceptions to this rule.
How Can Whiteboard Animation Be Useful
One of the key reasons that this type of animation is particularly popular online is that it is such an affordable way of creating video content for a website when compared with fully colored animations. Animation and moving images can often be a much easier way to explain a difficult concept or idea, or to show how useful a particular service or product will be. If you are trying to market your company to a particular audience, whiteboard animation can also help to personalize your company and give your company or organization more of an unique identity.
Successful Examples Of Whiteboard Animation
It isn’t just small businesses that make use of whiteboard animation, as it isn’t just one of the most affordable ways to animate, it is also one of the most interesting and effective, especially when it is done well. Companies such as Verizon have used this type of animation to introduce new services to their users, while Adobe Echosign was launched with a similar whiteboard video that displayed different ways in which the product could help to reduce time wasted because of their product.
Alternative Animation Methods
When it comes to making animations for web content, most websites will use 2D animations, which can often be quite similar to whiteboard animation except without the artists hand drawing the animations on screen. It is also common to make stop motion videos, which are relatively easy to do, while it is also possible to combine these two styles by adding 2D animation on top of the stop motion video. 3D animation is much more realistic and is usually created by a computer, but is also quite time consuming and often the most expensive type of animation for websites.
If you want to know more about whiteboard animation, RC Website Group offers a free consultation that will help you understand what your next steps should be.
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