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Chapter 24 / Section 3 – An Introduction To Responsive Design
The demands and interests of web users have led many changes in website design since the simple designs of the 1990s, and the type of design can often indicate a particular era within web development. The difference with responsive design is that it is a design manifesto that doesn’t limit the design, but rather amends the design so that it can be viewed in a different way depending on the type of device accessing the content. This is led by the increase in mobile devices and products that are enriched by online access, which is changing how people access the internet and different websites.
A Simple Description Of Responsive Design
At the heart of this design, philosophy is a desire to create websites that respond to the device being used to access the website and then to adapt the content so it displays effectively whether you have a small screen or a large screen. This is achieved by underpinning a website with an ability to change the size of the content so it displays appropriately, which means it may not have the same number of pixels on a cell phone screen as it does on a PC screen. This is the responsive element of the design as the software built into the website is used to identify the type of device the web user has in their hands, and then displays the site differently to suit that device.
Positive Benefits For The Audience
The most attractive feature of this type of design is that the web user can be confident they will be able to view the website in an attractive and logical way whether they have a tablet, PC, or even a smartwatch. Along with delivering this complete website experience, web users will develop an affinity with a website as they will be confident that they don’t need to consider using any alternatives whatever type of device they have. Avoiding sending web users to alternatives is key for those who want to keep their web audience engaged, as there is so much competition available online.
The Design Traits Of Responsive Design
Underpinning all of the work that the web developer will do when creating the website is a flexible grid which makes it easier for the content of the website to be changed in size depending on the needs of the device. Even images that are published on the site are altered by the grid so that they show at an appropriate resolution and size. One approach that is effective when creating websites in the responsive design philosophy is to create a basic website for the simplest devices, and then to continue enriching the site with more impressive features that are included for desktop PC versions and more advanced devices.
Why You Should Introduce Responsive Design On Your Website
Website owners will always want to engage with their audience as much as possible, and this is the driving force that will move many to amend or redesign their website so that it fits the responsive design philosophy. While tablet computers and cell phones are a big part of the web access market at the moment, this is constantly changing, and responsive design will hold your website in good stead for the next level of devices that will be used to access websites.
