SEO/Branding

Digital Marketing

Simply having a website is not enough. You need to beat your online competition.

You need to expand your brand and promote your message.

Search Engine Optimization (SEO)

RC Website Group has teams to help with advertising, marketing and SEO (Search Engine Optimization)

While your website is robust and well-designed, it usually needs a boost to be found in all the noise of internet searching (which will include your competitors). My expert team analyze and optimize your website for target keywords and phrases, leveraging the latest market research and optimization techniques.

The process behind building SEO can entail many different components and types of analysis depending on your marketspace and competitive landscape. Some, or all, of the following techniques can be applied:

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Search Engine Optimization Website Redisign or Rebranding

Market Research and Competitive Analysis

Traffic and Campaign Performance using Google Analytics

PPC Complimentary Marketing

While your SEO campaing is building, you can compliment it with immediate results from any of the available PPC (Pay-Per-Click) campaigns. This can include Google Adwords / Adwords Express, Facebook Ads, etc.

Online and Social Media Marketing / Advertising Campaigns

Understand customer behavior, build a marketing and advetising campaign and capture leads. RC Website Group can help plan and execute a comprehensive online campaign that includes and integrates:

Email Campaigns : build a message through a responsive email campaign.

Pixel Tracking : track customer behavior from emails, social media through to your website.

Landing Pages / Funnels : custom pages to capture customers based specific campaigns and behaviors (i.e 10% off coupon). A simple page or a series of pages provides insight into your customers.

Loyalty Programs : expand customer interaction with loyalty programs which can include contests / games (Facebook, Pinterest, etc.) or provide and redeem coupons for discounts on goods and services.

Email Campaigns

An email campaign is a series of marketing efforts that are sent via email to multiple people at once. The goal of an email campaign is to entice the recipients to purchase a product or service or to learn more about the business. Email campaigns can range from a simple email blast to more sophisticated interactions based on specifc recipient’s responses or non-responses.

Pixel Tracking

A tracking pixel is an HTML code snippet which is loaded when a user visits a website, social media site or opens an email. It is useful for tracking user behavior and conversions. With a tracking pixel, you can acquire data for online marketing, web analysis or email marketing. Supported platforms include: Facebook, LinkedIn, Twitter / X, GooglePlus, Pinterest, Instagram, Yelp, Foursquare, Tumblr, YouTube and email.

Landing Pages – Sales Funnels

A landing page is a standalone web page that a person “lands” on after clicking through from an email, ad, or other digital location. Landing pages are often used as part of a sales funnel. A sales funnel helps marketers understand a customer’s purchasing journey, while also identifying what stage of this journey the customer is at. Sales funnels focus on converting cold prospects into paying customers. A related idea is a click funnel. A click funnel is a series of landing pages that lead to a conversion event, but not necessarily a purchase (i.e. brand awareness). These insights can be used to decide which marketing channels and activities will best guide the customer towards a purchase.

Loyalty Programs

A loyalty program is a strategy in which a company provides its customers with rewards and discounts for being loyal. It helps businesses retain existing customers and increase product sales.

Web Analytics & Reporting

Web analytics is the process of analyzing the behavior of visitors to your website. This involves tracking, reviewing and reporting data to measure web activity, including the their interaction with the website and its components (webpages, landing pages, images and videos). This historical data, from sources like Google (Analytics, Seach Console), social media (Facebook, LinkedIn, Twitter/X, etc.) and Microsoft / Bing Webmaster Tools, is used improve customer acquisition rates, customer profiling, call to actions and sales.

One of the big problems with web analytics is finding the relevant and actionable information in the tidal wave of data. This is where our expierence shines; we will build and manage reports and dashboards (data visualization) that help you identify and manage trends, using tools like Google’s Looker Studio.

Web analytics and reporting is packaged with many of our other online marketing offerings, such as PPC and social media campaigns.

Real-Time & Near By Proximity Marketing

Entice customers into your store while they are close. Proximity marketing is a tactic that allows you to target potential consumers with advertising content based on their current location.

RC Website Group’s Proximity Marketing team understands how to combine funnel creation, web development, and lead generation tools using the most up to to date QR and Bluetooth Beacon technologies.

Packages include landing page, custom QR & Beacon integration, social media and email campaigns and pixel tracking.