SEO/Branding
Digital Marketing
Search Engine Optimization (SEO)
PPC Complimentary Marketing
Social Media Marketing
Real-time & Near By Proximity Marketing
Real Estate Listings
Simply having a website is not enough. You need to beat your online competition.
You need to expand your brand and promote your message.
Search Engine Optimization (SEO)
RC Website Group has teams to help with advertising, marketing and SEO (Search Engine Optimization)
While your website is robust and well-designed, it usually needs a boost to be found in all the noise of internet searching (which will include your competitors). My expert team analyze and optimize your website for target keywords and phrases, leveraging the latest market research and optimization techniques.
The process behind building SEO can entail many different components and types of analysis depending on your marketspace and competitive landscape. Some, or all, of the following techniques can be applied:
PPC Complimentary Marketing
While your SEO campaing is building, you can compliment it with immediate results from any of the available PPC (Pay-Per-Click) campaigns. This can include Google Adwords / Adwords Express, Facebook Ads, etc.
Web Analytics & Reporting
Web analytics is the process of analyzing the behavior of visitors to your website. This involves tracking, reviewing and reporting data to measure web activity, including the their interaction with the website and its components (webpages, landing pages, images and videos). This historical data, from sources like Google (Analytics, Seach Console), social media (Facebook, LinkedIn, Twitter/X, etc.) and Microsoft / Bing Webmaster Tools, is used improve customer acquisition rates, customer profiling, call to actions and sales.
One of the big problems with web analytics is finding the relevant and actionable information in the tidal wave of data. This is where our expierence shines; we will build and manage reports and dashboards (data visualization) that help you identify and manage trends, using tools like Google’s Looker Studio.
Web analytics and reporting is packaged with many of our other online marketing offerings, such as PPC and social media campaigns.
Real-Time & Near By Proximity Marketing
Entice customers into your store while they are close. Proximity marketing is a tactic that allows you to target potential consumers with advertising content based on their current location.
RC Website Group’s Proximity Marketing team understands how to combine funnel creation, web development, and lead generation tools using the most up to to date QR and Bluetooth Beacon technologies.
Packages include landing page, custom QR & Beacon integration, social media and email campaigns and pixel tracking.
Real Estate Listings
Add and filter MLS/IDX Real Estate Listings on your website.
Explore More About RCWebsiteGroup Services
Web Design and Development
From the theme to the design and development, no matter how small the detail, we make sure that your website represents your style.
Content Creation
Craft compelling content: your gateway to captivating audiences, igniting conversations, and shaping digital experiences.
IT Consultancy & Other Services
Determine the factors that greatly impact your business. Our team of online IT support are available for every requirement your business demands.
Frequently Asked Questions — Digital Marketing Services
Q: What does your Digital Marketing service include?
A: We provide a full range of digital marketing services including SEO, PPC and online advertising, Social Media Marketing, real time and proximity marketing, and integrated online advertising and marketing campaigns.
Q: Will you help with SEO to improve my website visibility?
A: Yes. We analyze and optimize your website for target keywords and phrases. We use market research and on page optimization techniques to help your site rank higher in search results.
Q: Do you offer paid ads and online advertising (PPC)?
A: Yes. We can plan, set up, and manage PPC and online advertising campaigns to drive targeted traffic and conversions for your business.
Q: Can you handle social media marketing and advertising?
A: Yes. We provide Social Media Marketing services to help you reach your audience, build your brand, and run targeted social media campaigns.
Q: What is real time and proximity marketing?
A: Real time and proximity marketing uses tools such as QR codes, Beacon or location based triggers, along with landing pages, social media, email and tracking. This allows you to reach customers nearby or customers engaging with your brand in real time.
Q: Do you offer analytics and tracking for marketing campaigns?
A: Yes. We provide analytics, tracking, and reporting. This includes pixel tracking when needed. These tools help you understand performance and improve results over time.
Q: Can you handle email campaigns or loyalty style marketing?
A: Yes. We can create and manage email campaigns, build landing pages, and support loyalty or retention programs that fit your marketing goals.
Q: How do I get started with your digital marketing services?
A: Contact us through our website, call or email. We will discuss your goals, review your current online presence, and propose a marketing plan suited to your business needs.
Online and Social Media Marketing / Advertising Campaigns
Understand customer behavior, build a marketing and advetising campaign and capture leads. RC Website Group can help plan and execute a comprehensive online campaign that includes and integrates:
An email campaign is a series of marketing efforts that are sent via email to multiple people at once. The goal of an email campaign is to entice the recipients to purchase a product or service or to learn more about the business. Email campaigns can range from a simple email blast to more sophisticated interactions based on specifc recipient’s responses or non-responses.
Pixel Tracking
A tracking pixel is an HTML code snippet which is loaded when a user visits a website, social media site or opens an email. It is useful for tracking user behavior and conversions. With a tracking pixel, you can acquire data for online marketing, web analysis or email marketing. Supported platforms include: Facebook, LinkedIn, Twitter / X, GooglePlus, Pinterest, Instagram, Yelp, Foursquare, Tumblr, YouTube and email.
Landing Pages – Sales Funnels
A landing page is a standalone web page that a person “lands” on after clicking through from an email, ad, or other digital location. Landing pages are often used as part of a sales funnel. A sales funnel helps marketers understand a customer’s purchasing journey, while also identifying what stage of this journey the customer is at. Sales funnels focus on converting cold prospects into paying customers. A related idea is a click funnel. A click funnel is a series of landing pages that lead to a conversion event, but not necessarily a purchase (i.e. brand awareness). These insights can be used to decide which marketing channels and activities will best guide the customer towards a purchase.
Loyalty Programs
A loyalty program is a strategy in which a company provides its customers with rewards and discounts for being loyal. It helps businesses retain existing customers and increase product sales.