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Chapter 13 / Section 3 – Is It Worth Starting A Blog?
There are a variety of reasons why people or companies choose to begin publishing a blog, and it can be purely for communication purposes or with the aim of promoting products or services to the blog’s audience. The blog is an easy format for sharing and publishing pictures and information to the audience that is reading the blog, and it is a format that also encourages interaction. The toughest aspect if you are writing a blog for marketing purposes is finding and engaging an audience so that they return to the blog, and once it has a regular audience this is when a blog can be very effective.
Blogging As An Individual
One of the main reasons that people will start a blog is that they want to share their lives and passions with their friends and families, and many of the biggest blogs developed from these humble beginnings. The key to starting a blog successfully is that it needs to be a subject that you are passionate about, and if others share that passion and want to interact with your opinions, then it is possible to draw an audience for the blog. If you do want to have a community growing around your blog, then using a forum and social media can work with the blog to develop the audience.
Writing Blogs For Commercial Purposes
There are many commercial blogs online that can have content that almost seems to repeat as it is frequently looking at the same products or services offered by the company, so it is a good idea to look creatively at the subject matter when writing a commercial blog. A light and informal tone will help to offer a different perspective on the company to that which is provided on the official website, and making a blog entertaining can certainly help. When it comes to marketing posts on the blog, it is best to include these along with other posts that will provide more entertaining content for visitors, otherwise, too much marketing can mean that visitors won’t return to the blog.
Growing Your Online Presence Through A Blog
A blog is a great way to increase the number of ways that people can communicate with you or your company online, and for those who are writing a commercial blog, it can be an interesting and informal aspect to the company that won’t be seen on the company’s main website. The blog can also help the performance of the main company website if it is used correctly, both by encouraging readers to continue on to the website through a link, and it can also help with the search engine ranking too.
Getting A Following For The Blog
While spending time and effort writing and designing a blog can seem futile at first, it is important to be patient as developing the audience is often one of the toughest parts of blogging. Entertaining and informative content can both be triggers that will draw visitors back to your blog, and also working hard to promote the blog on sites such as Facebook and Twitter can pay dividends. The best advice of all is not to give up too soon, and even if it seems as though no one is reading your posts, if you work hard and engage with people the audience will come.
