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Chapter 20 / Section 3 – Overcoming Google Penalties For Website Owners
The number of individual web users visiting a website is usually key in making sure that the site achieves its sales targets or engages a large enough audience to deliver on the aims of the website for a company. There are many companies that have suffered when the traffic is reduced from search engines when their search engine rank is reduced, and Google Penalties can lead to a dramatic reduction in traffic. This means that it is vital for website owners to know what these penalties are and how they can avoid them to make sure that their website continues to draw visitors.
How Does A Google Penalty Happen?
The algorithms that provide the framework for search engines have long been the subject of speculation from web developers, and with Google, these are frequently adjusted and tweaked to deliver the most appropriate results for those making a web search. These changes are often used to punish of penalizing methods that Google believes to be an unnatural way to boost search engine rankings, which they actively discourage among website owners. However, there are also websites that are impacted by changes in the Google algorithms that aren’t intended to limit their success, and these can be easier to recover from.
The Result Of A Google Penalty
What most websites will find is that suffering from this type of penalty will see them drop in the rankings of a search engine, which can lead to a dramatic reduction in the number of web users actually getting to their websites. When Google feels a certain search engine optimization tactic has crossed the line, these websites can be particularly hard hit and see a dramatic change in the traffic they receive from the search engine. Because of how they can impact the success of a business, larger companies will often have specialists who are dedicated to monitoring their search engine performance and responding quickly if a Google Penalty is identified.
Ensuring Your Website Isn’t Penalized
As many of the penalties that Google has applied have stemmed from underhand SEO tactics, one of the first steps is to make sure that you use a reputable search engine optimization company when trying to increase your rankings. Using more organic methods such as promoting your website through a blog and developing good links from genuine social network accounts can really help to build a positive ranking with Google that is less likely to be penalized.
Dealing With A Google Penalty
Google doesn’t actively advise any companies that have been penalized, so the first thing that many businesses will notice is that their website isn’t receiving as many visitors as it used to. An important thing to do first is to see if any market competitors have been using negative SEO to drop your website’s rankings, and if this is the case then Google offers tools to disassociate your website from these negative links. Rebounding from a penalty can take time, but using positive SEO and growing the network of links naturally will help you to regain the search engine ranking.
