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Chapter 14 / Section 1 – Do YouTube Videos Help Market Your Business?
YouTube is one of the world’s largest websites, and is one that has helped to launch many businesses and has drawn some of today’s best known stars into the spotlight. The website can also be controversial, as there are often distasteful or offensive videos on YouTube, and it can be easy to cause offense accidentally as well, so it is certainly a site where it is important to take care. However, those who understand YouTube and have an idea on how to use the medium to appeal to people can be successful in promoting their business on the site.
Your Business Sector
One of the most important things to understand about YouTube is that it will not be suitable for all businesses, and there are some companies which work in industries that are simply not compatible with producing video content. However, if you have a company which produces useful and interesting items, offers innovative services and something that people want, then it will often be possible to convert this kind of content into a video. This video would then be posted on YouTube, and as people search for the information that you have offered, the idea is that the video would be useful enough to encourage customers to visit your website, or interesting enough so that they will engage with your company.
Posting Relevant Video Content
One of the most important things to remember is that YouTube users are very discerning about the videos that they watch, and unless they find it amusing or useful, then they will usually not watch the video. The key to producing YouTube content is that it needs to be interesting and useful if you are looking to draw users looking for advice to your site, or it needs to be particularly clever or funny. Both options can be used to successfully promote a business through the site, and there are many techniques to encourage viewers to then engage with your company, either through messages, social networking or even clicking through on to your website.
Understanding YouTube Users
While search engines like Google and Yahoo will often have people looking for practical information, the majority of those searching YouTube are usually looking for something entertaining or a guide on how to do a specific task. This means that the approach on how to use keywords in the video description and how you market the business need to be slightly different to traditional advertising.
Drawing Visitors To Your Site Through YouTube
The first way to get those viewing your videos over to your website is to include a link in the description of the video itself, and it is also possible to pay to have links floating over the video itself. Another good technique is to only put a portion of the whole video on YouTube, and then at the end of the first part in a series, tell visitors to go to your website to get the remainder of the content. Like many online mediums of marketing, working through YouTube can be hit and miss, so keep trying, take heed of what works and veer away from what is less successful at driving traffic to your site.
