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Chapter 8 / Section 1 – What Is Twitter, And Can You Use It For Marketing?
Twitter is a social network that has become one of the most important methods of communication around the world, and it is popular with individuals, celebrities, and businesses alike. There are many different ways of using Twitter, and also different people will get a different type of experience from Twitter, and there are several ways that it can be a useful tool for a business. Marketing is just one part of how using the service can benefit a business, but with millions of users around the world, it certainly can help you to reach people that traditional advertising wouldn’t reach.
How Does Twitter Work?
Twitter is a way that people can exchange short messages of up to 140 characters with anyone else that is already registered for the service, and this can include individuals, organizations, companies, and even satirical or comedy Twitter accounts. In order to interact with others, you will need to start following other people who use the service, and this will then show you all of the messages that are posted by each of the users you follow on your home screen. You can also send messages to other Twitter accounts, and if you prefer you can also send private messages to those users who follow you, but these are also limited to 140 characters.
The Basics Of Using Twitter
The key to Twitter is that having a good number of people who follow your Twitter account will then give you an audience that you can communicate with. You can write your own messages, re-tweet messages that have been posted by others so that your followers can see these messages, and click favorite on the tweets that you really agree with. The importance here is interaction, so when you follow a certain account or respond to a tweet that they have posted, then they may follow your account back too.
Marketing Your Products, Services, Or Website Through Twitter
The most important thing to realize when using this method of communication is that it can take time for you to develop an audience, and once you have that audience then you can start marketing to them. Links to your website with an interesting caption can be a good place to start, or if there is a topical issue that you can link your product or service to, then this can be used too, along with a hash-tag (#), which is used to link different posts with the same topic. Try not to be a Twitter account that only tweets marketing information, however, as this can lead to some of your audience un-following your account. Competitions and giveaways can also be good ways to get people to follow and read your tweets.
The Importance Of Interaction On Twitter
As well as being a useful marketing tool, Twitter can also be used to promote your business in other ways. You can develop links with other companies and organizations that work in the same industry as you, and it is also possible to use Twitter to interact with existing and new customers. If you can demonstrate great customer service through Twitter, it can be a great advert for your business.
