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Chapter 9 / Section 2 – Will Advertising On Facebook Work For Your Business?
Estimates suggest that Facebook has well over a billion users registered from around the world, and with such a large audience it is no doubt that there is the potential for great advertising possibilities through Facebook. One of the great advantages that the company can offer is that it has the details and many personal preferences from the majority of its users, and when this is applied to advertising it can be very useful. Of course, it is important to make sure that the advertising that you use matches the social nature of Facebook itself, and making sure that it is working for you is something that it is important to monitor.
Placing An Advert
The first thing that all companies looking to advertise through Facebook will have to do is to set up a profile for their company, which is a very similar process to the one that is used when creating your own personal profile. After this has been completed, it is then possible to start creating the advertising that will be seen by the users of the social network, and the key to successful adverts on Facebook is that they encourage users to click and to interact. Facebook provides some very compelling evidence about the effectiveness of this type of advertising, and there are genuine case studies which are available on their website too.
Why You Should Advertise With Facebook
One of the unique selling points that Facebook can offer when it comes to selling advertising space is that it can offer much more information about the users who will be targeted than almost any other advertising provider. The age of their users and the part of the country where they are based is just the start, as the company also tracks many of the preferences and the things that their users enjoy. Because the activity on Facebook is all about interacting with friends, this is also something that can encourage users to interact with other posts they are presented with too, which is why Facebook can offer an interesting proposition.
Creating Successful Adverts
Catching the attention of the user is vital to a successful advert, as it is easy to scroll down past the advert if it doesn’t catch the eye immediately. Once you have caught the attention of the user, the advert should then encourage users to interact, which can be by inputting an email address or to click through on to your company’s Facebook profile to find out more about what you can offer. Because it is possible to release small adverts to only a small group of people, it is possible to use trial and error to find which adverts are successful and which ones fail to attract people’s attention.
The Issue Of Fake Profiles
One of the drawbacks that some advertisers have encountered when they have advertised with Facebook is that there are a significant number of fake profiles on the site which can distort the real results of advertising campaigns. These profiles are automated programs that like and post simple comments without human direction, and sometimes these can make adverts appear to be more successful than they really are. This is one of the reasons why it is important to trial different types of adverts and to monitor the results closely to ensure it is delivering good value.