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Chapter 4 / Section 3 – Creating A Logo For Your Company
Corporate identity is one of the most important parts of a company’s profile, and the logo that is used by that company should be memorable, and some of the best examples of logos are linked with that company even without seeing the company name. The golden arches of the McDonalds logo or the swoosh of the Nike logo are iconic and can identify the company immediately. Creating a logo for a new company can be quite a challenging experience, and looking for something that is new and different that will stand out from the competition can often be a long search, but it is important to make sure that your company will stand out from the competition.
The Importance Of The Business Logo
The first reason to make sure that you choose a good logo for the business is that this icon will usually appear on all of the company’s promotional publications, ranging from fliers and posters through to the business cards that you give to potential customers. A memorable logo will be something that people who see it will associate with your business, so while they may forget the name they will remember the logo. Finding a logo that delivers everything you would expect from a logo can be difficult, so many companies will hire a professional graphic designer to come up with a good logo for the business.
Choosing The Right Logo
The first thing to consider before deciding on which logo to use is to see what your competition is using, as a new company will not want a logo that is similar to one of their competitors. The best choice for a logo will be one that stands out and is easily recognizable, and will also put your company in the mind of potential customers before they think of other companies in the same industry. Many of the simple shapes that can be used for logos will have been used by other companies, so it is best to trial the shape you’d like to use for your logo and research with other people to make sure it doesn’t remind them of another company.
Using Color In A Company Logo
The response that people will get from looking at a certain color will vary, so researching the response that the colors in your logo will get from potential customers is a smart move. It is easy when coming up with a logo for a company to get carried away and include a lot of different colors, but most successful logos will be simple and use only two or three different colors. This simplicity will help the logo to stick in the memory of your potential customers, but it will also pay dividends when you are looking at the printing costs for your business cards and other materials.
Finding A Memorable Logo
Distinctive and memorable logos can make a big difference to the success of a business, but it can often be difficult to find one that stands out and hasn’t been previously used by other companies. Adding a little text to the logo can help to differentiate between your logo and that of other companies, which can help if you are really finding it hard to get a distinctive logo.