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Chapter 9 / Section 1 – Should You Advertise On Facebook?
As one of the largest companies in the world, and over a billion registered users that use the social network, there is no doubt that Facebook is a huge opportunity for many companies. Having the details of so many people, including personal information that can be used to target advertising is certainly a powerful tool, but it isn’t one without its pitfalls.
As with any advertising, it needs to be appropriate to the medium in which the advertising is being delivered, and it is particularly important to monitor the results that you get from such advertising.
How To Advertise On Facebook
Advertising on Facebook is a fairly straightforward process to begin with, and many of the steps of creating a profile for your company is the same as creating a personal profile. Once you have created your profile, you can then start to create adverts that are going to be seen by Facebook users, and the main aim will be to get those users to interact with your company, or in some cases just to raise the profile of your company. A quick look at the pages created by Facebook themselves make some dramatic statements about how effective these can be, with case studies showing some of the success stories.
The Benefits Of Advertising On Facebook
There is no doubt that the wealth of information that Facebook has about its users makes it a great way if your business is targeting a specific demographic. Not only does the social network have information about the age and location of their users, but they also have a wealth of information about what these people like, enjoy doing and this allows you to target your advertising very specifically. Another benefit is that many of the people you are targeting with these ads will naturally be interacting during the time they spend on the social network, so they will be more likely to interact with your company too.
Tips For Successful Facebook Advertising
The simple challenge for anyone advertising through Facebook is to get people interested enough to click through on to your part of the network, and to interact with your company. This can happen in several ways, whether you are looking to collect email addresses for a marketing campaign, or are actively looking to get people interested enough in your product to click through on to your website. Creativity is vital when it comes to achieving success with these adverts, so try several different approaches, and stick with the ones that work.
The Drawbacks Of Advertising Through Facebook
However, Facebook advertising isn’t all rosy, and there have been some high profile disputes between advertisers and the company with regards to the success of their campaigns. There are a small percentage of Facebook profiles that are purely created to boost rankings, and sometimes it can be hard to distinguish between a genuine profile and a bogus one. The additional issue is that many of the profiles are computer operated to like advertising, so make sure that you trial your advertising well, and monitor it closely to ensure the advertising is achieving value for money for your company.