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Chapter 3 / Section 1 – What Are Some Tricks To Get High Google Rankings?
One of the most important parts of having an online presence is making sure that your potential customers can find your website if they are searching for it online, and this is where Google becomes very important. Google is a search engine which has a very complicated set of algorithms and programs that decides which websites come first for every search. The higher the website comes in the search rankings, the more likely web users are to click on to that site, so it is vital to try and get your website as high as possible in these rankings.
Naming Your Web Pages
When a website is created most web services will have the web address, and then each individual page will have an ID or a number, but changing this to a name including a keyword or phrase can have a big impact on the search results. There are several different ways of achieving this, but if you are using a website creator that uses a template, you will usually need to amend the settings to allow you to name each page. If you are using a professional website designer or SEO service, they will usually do this work for you.
Using Keyword Phrases In Your Content
Another aspect that can help your website to be ranked highly by Google is to make sure that you use the keywords that people will be searching for in the content of your website. The exact percentage of the words that you should use is difficult to specify, as Google keeps their method of ranking websites a closely guarded secret, but adjusting these words can make a difference to the ranking of your website.
Search Engine Optimization Services
Search Engine Optimization is one of the most popular ways of getting a website ranked in the Google rankings, and there are some professional companies offering this service for a very good price. Because these professionals will have experience of the kind of changes that are required in order to be ranked highly by Google, they can often have a big impact on a website’s ranking. Make sure you look for companies that are reliable and have experience of working in this area, and you will often see a positive improvement in the number of visitors coming to your website from Google.
Use Social Networking
One aspect that is used by Google when calculating the page rankings is whether or not there are social networking links to the website, so keeping an active profile on Facebook, Twitter, Instagram and other platforms can make a big difference. If this does sound like a lot of work, then there are ways of integrating these platforms into the body of your website, along with ways of posting on to several different social networks through one window. Again, this isn’t an exact science, but enthusiastically promoting your business through social networks and interacting with others through these methods can help the Google rankings of your page.