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Chapter 8 / Section 3 – Making The Most Of Marketing With Twitter
The amazing growth of the social networking website Twitter is one which has seen it come from a fairly small site just a few years ago to one of the biggest in the world, and many businesses and people access the network every day. Twitter also offers a range of different way to get to the service, either online or through mobile and tablet devices, meaning it can be easily managed by a business looking to boost its online profile. Keeping a Twitter account for your business may have marketing potential, but it is also useful for the business in several other ways too.
Twitter: A Summary
While some social networks allow the exchange of long messages, the key to Twitter is that all the messages exchanged through the site are short and punchy, with a limit of just 140 characters. Many people join Twitter as it allows them to connect with celebrities, friends and even follow funny accounts that focus on comedy or satire, which means that businesses are usually best to approach the service in a slightly more informal way. When a user follows another account, it means that they can see all the public messages that the owner of that account posts on Twitter, and also allows them to send direct messages to those following their account.
How To Use Twitter
For businesses who are looking to use the network to their advantage, getting people to follow the account of the business is key, as this will then give each of your promotional messages a larger audience. There are different ways to communicate with that audience, including writing your own messages, using the re-tweet function to share someone else’s tweets with those following your account, while clicking the favorite button lets people know that you like their message. Being active and exchanging messages with other users is key on Twitter, and this is usually how accounts on Twitter build up an audience of followers.
Marketing A Business Through Twitter
It is important for businesses to approach marketing through Twitter in a different way to the usual advertising that a company will use, as the audience is key to whether or not a marketing campaign will be successful. Making the most of the hash-tag facility to see what is popular, and then working an angle to promote a company or product through that can be a good way to start. A good approach is to balance marketing tweets with amusing or interesting statements, as accounts that are too focused on promotion and do not encourage interaction can find their audience of followers dropping quickly.
Reasons To Interact On Twitter
While using social networking for marketing purposes can be a valuable tool for businesses, it can also be a great idea to provide customer service through Twitter. These messages are usually published in a public forum, which means that other users will see if your company delivers great online customer service. If you are working in a local area, then interacting with other companies also using Twitter is also a great idea, as local businesses will often have a great camaraderie and will help to support each other.