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Chapter 18 / Section 1 – What Is Material Design?
Google is not only one of the largest companies in the world, but it is also one of the most influential, and when it decides to look at a new way of designing websites then much of the web will follow. The theory behind the introduction of Material Design is that it will provide a much better user experience when accessing the web, whether you do so through a desktop computer, laptop, tablet or cell phone. Not only is this designed to make the web experience seamless and more user friendly, it is also trying to make the web more tactile and almost something that users can touch.
The Basics Of Material Design
While Material Design will be a scheme that unites the visual aesthetic of all Google products, it is also something which will make a big difference to how other websites and web designers will need to work too. The importance of using a grid is at the heart of this design philosophy, as Material Design is aiming to make sure that websites created in this way will not only be viewed on computers, but also on tablets, mobile phones, smart-watch screens and even in a pair of glasses. This is a bright and colorful design, and works by using cards to try and display content logically so that it can be delivered to all of the different types of devices.
How This Affects Web Design
While some of Google projects and ideas have been more successful than others, this is certainly something that those who are creating websites will need to bear in mind. Increasing numbers of web users are accessing their online content through different types of devices, and if smart watches and glasses are to display web content, then this is something that should be considered by those creating websites. Using a card based content method will also mean that people will not need to create a different website for each platform, rather the device itself will know how to display the content based on the rules of Material Design.
Planning For The Future Of Your Website
The software that is going to be used for Material Design has been released to web developers, and they can now start to develop websites that will work with this software, which is going to be a key part of the Android operating system going forward. Deciding on whether or not to update your website to work with Material Design will largely depend on the traffic that you are expecting, particularly from mobile devices, but when it comes to new websites it will make sense to bear in mind this design philosophy when creating these sites.
Design Features Used On Material Design
While many websites have joined the trend of flat design, what this software does is to try and ensure that the cards used to display the content actually respond like cards. So this means that several stacked on each other would actually show a shadow, while moving cards across the screen will also see a natural response. What this will do is to make sure that there is a natural interactivity which should make it easier for users to identify what they can interact with on their screen.
