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Chapter 10 / Section 2 – Are Simple Websites The Most Effective?
The choice of how much information to include on a website is one that many people who are creating their first website will have difficulty with, as most companies will have plenty of content that can be included. It is often a balancing act between having enough information to provide depth and interest for the web user and including too much information that can make it difficult to process. The first step is to consider the age and location of the people that you are targeting with the website, and then consider how to present the information in a way that will appeal to this audience.
Available Content For The Site
There is no shortage of websites that have a lot of information spread across their pages, but having all the information available doesn’t mean that the website is successful, as it also means that more effort needs to be applied to creating a good navigation system. Smaller businesses may find that they only have enough relevant information for a simple website, but larger companies with lots of products or services can find it more difficult. The density of the information and the number of facts included in the content should also be considered in the design, as the presentation of more difficult content does need to be better to make sure it is effective.
Getting Around The Website
The navigation method to get around the website is one of the most important factors to consider, whether your website is straightforward or more complex, and is an important part of the design. Simple sites will find that using the traditional navigation bars either on the top or the left side of the website can make things easy for visitors to the site. Designing the navigation system for a complicated site will need more care, and a professional web design company can really make a difference when it comes to installing an intuitive and useful way to get around the site.
User Friendly Interface
Creating a nice simple website is usually the most easy to use for visitors coming to the site for the first time, but the key to good design is being able to make a lot of information easy to digest. A network of links within the content of the website can also help users to get to the right part of the site quickly. If you are creating a website which presents a lot of information over a series of individual pages, having a search tool to allow users to get to the right section is a very good idea.
Why Are You Creating The Website?
Choosing how simple your website should be will depend on what you hope to achieve from the site itself, as those setting up a site for a small sports club will have very different needs to the website of a large company. The websites that have a lot of information to introduce to the audience will find that simple websites aren’t possible without making the information difficult to navigate, but a good web designer can still make a lot of information easy to get through.
