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Chapter 13 / Section 1 – Is It A Good Idea To Write A Blog?
Writing a blog is something that millions of individuals and companies around the world have done, and whether it is simply for communicating with friends and family or for commercial purposes, it is a hugely popular way of publishing text and pictures. A blog is a very flexible and easy way to interact with an audience and offers a platform for almost anyone to share their opinions, tips, and products with the world. Building an audience for the blog is one of the biggest challenges. But, if you are willing to spend time then blogging can be very rewarding and profitable.
Blogging For Pleasure
Many of the world’s most popular blogs began with someone who simply wanted to share their ideas or passions with friends and family, and these can range from travel and fashion blogs to more challenging topics such as dealing with illness or depression. Whatever the subject you are passionate about, if you can express yourself well and have interesting and relevant opinions to share, then there will be people online interested in your blog. The interactive features of a blog help to make this more than just an individual writing to others, but can lead to a community forming around the blog.
Promoting A Business Through A Blog
Commercial blogging is something that can more difficult to achieve. Especially for companies that have a limited number of products or services available. However, when done correctly, and in an informal way that will really engage with an audience, a good blog for a company can prove to be an excellent way to promote a business and a tool for interacting with a client base. Also, a regular audience that returns to the blog will be more receptive and will have a greater trust when you do promote products or services, although it is wise to try and avoid making every post about promotion.
Developing Your Online Presence With A Blog
As well as being a useful tool for interaction with friends or clients, if you have a website then having a blog dovetails well when it comes to having a rounded online presence. One benefit is that having links from the blog to your website will help to support your website in search engine rankings, and by interacting with others through the blog it can often be possible to share promotional opportunities too.
Gathering A Following To Read The Blog
The toughest challenge of all is to get people reading your blog, and while it is easy to write one post and hope that people start to read, the reality is that it will take a lot of work to really get an audience that is engaged with the blog. Using social media to interact with other bloggers can also be a good way to help get people interested in your blog. Posting useful and interesting comments on other blogs helps draw the other audiences back to your blog. However, the most important tip of all when it comes to blogging is to persist, as so many bloggers with great potential give up too early in the process and then see their work wasted.