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Chapter 8 / Section 2 – Twitter And Its Marketing Potential
There are a huge number of people and organizations who use Twitter for communication every day, and the figures of active users show that it is one of the biggest and most popular social networks in the world. There are also a variety of different ways to use Twitter and methods of accessing the service, and many of these can be exploited by businesses who want to market their products or services. While marketing is an important aspect of how Twitter can be of benefit to a business, there are actually many different ways that the unique audience of the service can be useful to a business.
What Is Twitter?
At its heart, Twitter is a service that gives people the opportunity to share short messages with each other and the rest of the social network up to a maximum of 140 characters. Celebrities, individuals, and companies have all developed a presence on Twitter, and there are also people who set up spoof or comedy accounts for entertainment purposes. Following others is at the heart of the Twitter experience, which allows you to see all the tweets published by that account, and it is also possible to send messages to others and to send private messages to Twitter users who follow your account.
Using The Service
One of the most important features of using Twitter is that you have to develop an audience and the more people who follow your account then the greater the number of people that you can communicate with. The main methods of communicating are to write your own messages on Twitter, to re-tweet messages that other Twitter users have posted, and if you really like what someone has written then you can click on the start button to favorite that tweet. Interaction is vital here, and if you don’t interact with other users then in most cases you won’t develop an audience of followers, but if you follow others and exchange tweets then you may find more people following your business.
Using Twitter For Marketing
Twitter as a marketing tool is quite a different beast from the normal kind of advertising that businesses do every day, and developing an audience is vital if you are to want your marketing to be successful. Learning to see what hash-tags are most popular, and using these to promote your business can be useful, as long as your products or services are relevant to the topic. One mistake to avoid is purely using the Twitter account for marketing, as this will not be very interesting to a regular audience, and a boring account can often find the audience it has developed dwindling as users unfollow the tweets that you’re posting.
Why You Should Interact On Twitter
Marketing is one facet of how a business can be developed through Twitter, but if you use it for customer service to your clients too, then this can provide another selling point. Twitter messages are generally public, so others will be able to see if you deliver a good service. It is also possible to create links with other businesses in the same or similar industries, and if you are involved in the local business community many other small businesses will also have Twitter accounts.