PPC Help For Small Business | How Is PPC Used In Small Business?
An important part of the promotion and marketing of a small business online is attracting audiences to a particular website or page, and pay-per-click (PPC) is a type of advertising model that pays the hosts of the advert based on the number of users they direct to the advertisers website. While PPC was originally a very simple type of advert, there is still a need to provide PPC help for small business owners. PPC has developed over the years with several different ways it can be tuned to meet the needs of publishers and advertisers. The simple description of PPC is that the website that hosts the advert will be paid a specific fee for each user that clicks on to the advertisers website through their advertisement.
An Introduction To The PPC Models
The simplest type of PPC is one where the advertiser is given a space on the publisher’s website, and for every user that clicks through to visit the website of the advertiser, the publisher is paid a fee. This simple flat-fee type of model is one that can be adjusted with the fee per click changing depending on the location of the advert on the publisher’s website, the volume of clicks going through and the quality of the leads being provided to the advertiser by the host.
An alternative form of PPC is often used by larger companies, which is the bid based PPC model. This is where there will be a range of advertisers competing to display their advert to the users of a particular process, and a bidding process takes place in a fraction of a second as the page loads for the user. The website publisher will offer information such as location, date and time to the advertiser, who will then each have an automated system that bids to present their advert to that user, with the highest bid winning. The website then takes the agreed fee if the user clicks through to their website.
The Attractions Of PPC As An Advertiser
The great part of using PPC as a way of paying for advertisements is that you will only be paying the publisher for the successful visitors that are coming through to your site, which certainly helps to eliminate the chances of any failures where an expensive advert doesn’t draw visitors to the site. It also allows the advertiser to target the audience they are looking to reach, which helps to make a more targeted use of the marketing budget.
The Attractions Of PPC As A Website Publisher
Turning a successful website with a large audience of visitors into a website that makes money has long been a challenge for website owners, and PPC is certainly a good way of making money. If you have a website that looks at a particular subject or field of expertise, advertisers will often be able to offer good rates per click too, particularly if the site is in a field such as electronics or luxury goods.
If you want to know more about who should do your company’s website maintenance & security, RC Website Group offers a free consultation that will help you understand what your next step should be.
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Tags: PPC Help For Small Business, Pay-Per-Click, PPC