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Chapter 4 / Section 2 – Designing Your Company Logo
The logo that represents a company or organization can be a very important part of its identity, and there are some that are particularly memorable and can be immediately associated with certain businesses. In many cases, the logo will become so iconic that the name of the company doesn’t need to be displayed, as it has become with McDonald’s and Nike. The most important thing to focus on when designing a logo for a company is that it should be easy to remember and distinct from what the competition is using so that it can be easily associated with your company.
How A Logo Helps The Business
One of the most important roles that a logo will play for a company is that it is present on a wide range of different promotional material, including on the business cards that you give to all the potential clients that you meet. A distinctive logo can be something that will immediately remind people of your business, and while they may forget your name, seeing the logo on the business card will bring it back for them. It can be challenging to find a logo that really ticks all the boxes for a company, so if you are struggling then it may be an idea to speak with a designer to see what they can suggest.
Finding The Right Design
An important consideration for most businesses is to look at the logos that the direct competition will be using, as no company will want a logo that looks too similar to something that another company is also using. Being easy to remember and distinctive, the ideal logo will put your company in the mind of your customers ahead of the competition. There is a wide range of businesses that already have taken on many of the simplest shapes like their own logo, so once you have come up with a design, it is best to consult with others to make sure it isn’t too similar to another business or organization.
The Importance Of Color
Different colors can be used to draw different responses from people, and if you are looking to get people thinking about your company in a certain way then considering the color of the logo is a good place to start. One common mistake that many people will make is to include too many colors in a logo, and in most cases, it is wise not to use more than three colors in a logo. The reason for this is that a simple logo tends to stick in the mind more than a logo that is too busy, and this also reduces the costs when you are producing promotional material too!
Using A Distinctive Logo
Because so many logos and emblems for different companies and organizations have been used over the years, it can be quite a challenge to find one which is entirely new and unique. An effective way of making the logo stand out is to include a small amount of text, usually just one or two words that will combine with the logo to make it a lot more unique.
