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Chapter 14 / Section 2 – Using YouTube For Marketing And Promotion
There are millions of people who visit YouTube every day, and the video hosting website is one that has been used for a variety of purposes, ranging from marketing to entertainment. The difficulty with using YouTube is that it can also be a controversial website as some videos can be offensive or disgusting, and it is also possible to get attention for the wrong reasons if you accidentally offend some of the viewers. If you do get a good understanding of the website and the way it works then it is possible to use YouTube for commercial purposes and promote your business there.
The Nature Of The Business
Marketing through videos may not be the best option for every business, and if your company falls into a segment where it is difficult to market the product or service through video, then YouTube may not work for you. This will only affect a small minority, however, as most companies will have products and services of interest to others, and it is useful to spend some time looking at the best way to present these in a video format. If you are creating an informative video, then the aim would be for people who are searching for this type of service on YouTube would watch the video, and if it is appealing enough then they might contact your company for more information or to make a purchase.
Keeping Your Content Relevant
Like many online services, YouTube users can leave your video and watch something else within seconds, so it is important to make sure that your videos are entertaining or have practical information to keep people watching. Informative videos that are hoping to draw visitors to a company’s website are best kept concise and interesting, and if you have a particular product to sell then make sure this is demonstrated in the video, and explain briefly why it is useful. The other alternative is to try and create humorous videos that will attract audiences in a different way, and it can be an idea to experiment to see which type of video attracts the most visitors to click on to your website.
Engaging With The YouTube Audience
It is important to understand that the people using YouTube will access the content in a very different way to search engines like Google, as the majority of users are looking for engaging content or specific guides and information for a particular topic. Be proactive in making sure that you use the right keywords that will match the searches of YouTube users relevant to your video, and encourage people to subscribe to your YouTube channel.
Encouraging Viewers To Click Through To Your Website
Ultimately, business marketing through YouTube will want users to connect with the company, and one of the simplest ways to do this is to place a link to the website of the company in the video description. You can also place adverts that have links to your website over the video, while one clever tactic if you are using an instructional video, is to have the first section of a video on your website and then hosting the remainder of the guide on your own website.
